Social media case studies are a great way to see how other businesses are implementing their social media strategy. Learn from these big brand case studies.
Social media marketing. Social marketing has become integrated in online marketing initiatives and should be a integral component of SEO campaigns.
Learn how some big brand companies are maximizing social media campaigns to gain business.
6 Tips on developing a creative and effective social media strategy including social media channels, attracting followers and engagement.
Watch Madeline Berges - instructor for the University of San Francisco's Internet marketing programs - discuss how to put together a successful plan to navigate social networks, leverage established best practices and support building your brand.
Some of 2013's best social media campaigns used humor, heart strings or variations in the Earth's gravity to harness huge results. All produced highly-desired attention that went beyond the initial social media campaigns.
A social media funnel helps guide prospective customers from awareness of a brand to engagement and, finally, conversion to a sale. With the proper metrics in place, companies can track the progress of a prospect from initial interest to purchase.
Social media is becoming ever more important to business today and bodes well for anyone looking for a career in social media. Here are five growing and evolving social media career positions.
A candid student interview on the University of San Francisco's Social Media Certificate program.
There is an art to viral marketing and this article discuss the recipe for supercharging your social media engagement.