Using social media offers immediate contact with customers and other rewards but requires monitoring and care to mitigate risks that come with that communication.
Some of 2013’s best social media campaigns used humor, heart strings or variations in the Earth’s gravity to harness huge results. All produced highly-desired attention that went beyond the initial social media campaigns.
Social media is becoming ever more important to business today and bodes well for anyone looking for a career in social media. Here are five growing and evolving social media career positions.
A candid student interview on the University of San Francisco's Social Media Certificate program.
There is an art to viral marketing and this article discuss the recipe for supercharging your social media engagement.
Google's track record of success with its social media platform is drawing businesses to their social network with numerous benefits, and driving customer engagement.
Energizing and inspiring your social media community is a catalyst to brand awareness. Read the research and methods to your online community.
Video marketing is an effective way to emotionally connect and engage with customers. It should be a part of your SEO strategy and proven effective for increasing CTR.
Twitter has evolved into a productive recruitment tool for recruitment professionals. Read how recruiters and job seekers are using the tool.
Smart ways to develop your brand through social media occurs with a solid social media strategy, a consistent voice, and immediate response, while finding a way to be unique.