The Internet has rewritten the rules of business, creating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Today’s highly competitive environment has further accelerated that change, as companies demand more accountability for marketing dollars than ever before. With this increasing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater.
Whether you’re a newcomer to the world of digital marketing or an industry veteran, your functional expertise most likely only represents a fraction of what there is to know within this ever-evolving, rapidly growing field. Whatever your current skill or career level you can enhance your performance with cutting-edge skills and expand your opportunities with powerful credentials made available by the University of San Francisco.
Choosing the most appropriate program depends on your knowledge, skills and experience in Internet Marketing and, of course, your ultimate goals. The information below will help you determine which path is right for you.
The Professional Internet Marketing Certificate program is the best starting point for individuals with limited to no experience or formal training who want to gain a firm foundation of the core Internet Marketing disciplines. Individuals who complete this two-course program earn a Professional Internet Marketing Certificate, demonstrating they have developed knowledge and skills across multiple areas of Internet Marketing.
Like our Professional Internet Marketing Certificate, this dynamic program is designed for individuals with limited to no experience in Internet marketing who want to gain a firm foundation of the core Internet marketing disciplines and want to delve deeper into a specific advanced specialized area of Internet marketing. In addition to two eight-week foundational courses, participants choose a third eight-week course in social media, search engine marketing, digital analytics, mobile marketing, email marketing, or affiliate marketing.
The Advanced Specialized certificates are designed for professionals who possess broad-based experience and foundational knowledge across multiple Internet Marketing disciplines. The University of San Francisco offers six eight-week advanced specialized certificate courses - social media, search engine marketing, mobile marketing, email marketing, or affiliate marketing. Each individual course culminates in an “Advanced Specialized” Certificate to demonstrate an individual’s expertise in one specific area of Internet Marketing.
The Advanced Specialized certificates can be taken as an elective in the Advanced Professional Certificate in Internet Marketing or as a stand-alone Advanced Specialized Certificate.
The Specialized Mini-Courses are designed for individuals who have experience in Internet Marketing and are seeking to update specific skills and tools and/or fill in specific knowledge gaps. With eight individual Mini-Courses to choose from - social media, search engine marketing, search engine optimization, digital brand management, digital analytics, mobile marketing, email marketing, or affiliate marketing - participants can gain instant access to the latest knowledge, skills and tools for today’s most in-demand Internet marketing segments.
The University of San Francisco's online certificates feature courses presented by real-world experts. Each course covers a range of critical topics, helping you to expand your expertise and get on the fast track to success.