When you’re ready to delve further into specific topics, the university's advanced specialized courses will hone your expertise in digital analytics, social media, email marketing, affiliate marketing, mobile marketing and search engine marketing. Taken as an elective for the Advanced Professional Internet Marketing Certificate, or as a stand-alone Advanced Specialized Certificate, these courses empower you to develop, implement and evolve integrated online strategies that will maximize your marketing budget and make a real impact in the virtual world! Choose from the following options:
Advanced Social Media provides the practical tools and strategies required to successfully navigate social networks, leverage social tools, and capitalize on their powerful word-of-mouth lift.
Advanced Digital Analytics goes beyond the platform. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.
Advanced Email Marketing reveals how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls.
Advanced Affiliate Marketing reveals everything you need to know to generate additional income through online publishing or an existing corporate website.
Advanced Mobile Marketing is a comprehensive "how-to" on mobile marketing – from understanding the latest technologies to learning different strategies that use them – that will enable you to deliver real results for your company.
Advanced Search Engine Marketing covers topics such as learning site architecture, link building and other advanced SEO tactics, and common pitfalls to avoid, such as "black hat" techniques and failing to develop a long-term content strategy.
