The popularity of social media websites has exploded in recent years, beginning with the MySpace phenomenon, followed by the immensely popular Facebook and Twitter sites. Part of their appeal is that they enable you to connect quickly with people virtually anywhere, receive updates, photos and more – all through a user-friendly interface. While teens use these free sites to chat with friends, and families to stay in touch with relatives – web-savvy entrepreneurs are also using them to generate revenue. You can be one of them.
In some ways, social media is the ultimate sales channel: minimal to no cost, with many opportunities to turn a profit. These sites also get results. This is why major franchises including Walmart, Best Buy and Starbucks are capitalizing on social media to increase their sales and branding efforts. And they aren’t alone:
Social media sites also give startup businesses the chance to share advertising space with corporate giants. Advertising alongside those same companies in a “traditional” medium such as network television would be well beyond the means of most smaller enterprises.
Like most people, you’ve probably been online looking up a particular topic and noticed a message like “Buy books about (your search topic) on Amazon.com” somewhere on the page. Every time you view or click on that link, or go as far as buying one of those books, the site’s owner gets a commission from Amazon.com. This is a very common method of monetization – using a website to make money.
Social media sites are a natural choice for monetization, due to their high visibility and constant traffic. Many make generating revenue virtually effortless by allowing you to add widgets, polls and other interactive tools. These tools entice, entertain and inform, while providing links to paying sponsors. Sites that allow sharing of content such as videos also build advertising into their sharing tools. In addition to Twitter and Facebook, other types of high-traffic social sites and web content present good opportunities for monetization:
While monetizing a site often requires little financial investment, it does require time, effort and patience. Keep in mind that some tactics and tools work well quickly, while others may bring few results. Constant experimentation is key.
The University of San Francisco, named by U.S. News & World Report as one of “America’s Best Colleges,” offers expert-based social media education 100% online. The Advanced Social Media program offers you proven ways to create lucrative revenue streams through social media sites, covering topics including:
The university provides this innovative program, along with other Internet marketing courses and multicourse certificate programs, through web-based learning that enables you to:
Learn the secrets of social media success 100% online from the pros at the University of San Francisco. Join our community of interactive marketing experts now for news and information.