Integrated Online Strategies I


Transform Interactive Marketing Strategies Into Real-World Success!

Integrated Online Strategies I

Learn the practical applications of diverse interactive marketing components — everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are new to the world of online marketing or a seasoned interactive pro, you can now sharpen your skills and enhance your expertise with Integrated Online Strategies I, the initial eight-week course in the Internet Marketing Certificate program.

$1,980
Integrated Online Strategies I


This Course is part of an Advanced Professional Certificate Program.

SAVE $945

Packages starting at $4,995

Register Now!

Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a website (or enhance an existing one) for your company, your clients or yourself.

In just eight weeks, you’ll come away with an impressive credential from a respected university — along with the knowledge and skills to make a real impact in the virtual realm. And you’ll do it 100% online!

What You’ll Learn


Internet Marketing Overview

  • Fundamentals of Internet marketing
  • History of Internet marketing
  • The Internet Marketing Model
  • Key subject matter areas of Internet marketing

Internet Marketing Strategy

  • Digital marketing mix and strategy
  • Unique value propositions and calls to action
  • Target audience identification
  • Market research
  • Common Internet marketing tools

The Role of the Website

  • Website features and placement
  • Requirements for effective writing
  • Search engine compatibility
  • Successful website strategies

Planning and Building a Web Presence

  • Creating a website and blog
  • Social media marketing opportunities
  • Assessing affiliate offers
  • How to run Google Experiments

Campaign Planning Process

  • Metrics, KPIs and success factors
  • Launching and measuring online campaigns
  • Sales funnels
  • Methods of campaign tracking
  • Advanced strategies and tactics

Strategic Search Engine Marketing

  • Best practices of search engine optimization
  • Benefits of link building
  • Optimizing pay per click campaigns
  • Measuring success

Analytics and Testing

  • History of analytics
  • Tying results to goals
  • Implementing A/B and other methods
  • Creating reports
  • Determining trends, outcomes and new tests

Growing Your Brand and Business

  • Managing social media communications
  • Fundamentals of crowdsourcing
  • Leveraging webinars
  • SoLoMo (Social, Local, Mobile)
  • Multi-Screen experiences
  • Case studies

Who Should Register?


Integrated Online Strategies I is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience discover proven tools and techniques, while seasoned web marketers will learn ways to enhance and expand their existing sites. The three-course Internet marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding career.