Integrated Online Strategies I


Transform Interactive Marketing Strategies Into Real-World Success!

Integrated Online Strategies I

Learn the practical applications of diverse digital marketing components – everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are interested in launching an online business, managing the Internet marketing function of your company or just want to progress in your career as a digital marketer, you can sharpen your skills and enhance your expertise with Integrated Online Strategies I. This course is the initial eight-week course in our Professional Internet Marketing Certificate and Advanced Professional Internet Marketing Certificate programs.

$1,495
Integrated Online Strategies I


This course is part of a 100% online Professional and Advanced Professional Internet Marketing certificate program.

SAVE $490

Packages starting at $2,500

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To set the stage, we start with a history of Internet marketing and provide an understanding of the major subject areas within the industry. We cover Internet marketing strategy, the role of the website, identifying your target audience, creating powerful content and planning your Web presence and campaigns. We’ll show you how to grow your brand and business, leverage social media, optimize search engine marketing and understand important topics in analytics and testing. Plus, we’ll explore case studies, tools and techniques so you know how to apply the strategies and tactics to build a successful and profitable online presence.

What You’ll Learn


Internet Marketing Overview

  • Fundamentals of Internet marketing
  • History of Internet marketing
  • The Internet Marketing Model
  • Key subject matter areas of Internet marketing

Internet Marketing Strategy

  • Digital marketing mix and strategy
  • Unique value propositions and calls to action
  • Target audience identification
  • Market research
  • Common Internet marketing tools

The Role of the Website

  • Website features and placement
  • Requirements for effective writing
  • Search engine compatibility
  • Successful website strategies

Planning and Building a Web Presence

  • Creating a website and blog
  • Social media marketing opportunities
  • Assessing affiliate offers
  • How to run Google Experiments

Campaign Planning Process

  • Metrics, KPIs and success factors
  • Launching and measuring online campaigns
  • Sales funnels
  • Methods of campaign tracking
  • Advanced strategies and tactics

Strategic Search Engine Marketing

  • Best practices of search engine optimization
  • Benefits of link building
  • Optimizing pay per click campaigns
  • Ways to avoid click fraud

Analytics and Testing

  • History of analytics
  • Tying results to goals
  • Implementing A/B and other methods
  • Creating reports
  • Determining trends, outcomes and new tests

Growing Your Brand and Business

  • Elements of a social media policy
  • Benefits of crowdsourcing and crowdfunding
  • Content calendars
  • SoLoMo (Social, Local, Mobile)

Who Should Register?


Integrated Online Strategies I is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience discover proven tools and techniques, while seasoned web marketers will learn ways to enhance and expand their existing sites. An Internet marketing certificate program from the University of San Francisco is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding career.