Integrated Online Strategies I

Transform Interactive Marketing Strategies Into Real-World Success!

Integrated Online Strategies I

Learn the practical applications of diverse interactive marketing components — everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are new to the world of online marketing or a seasoned interactive pro, you can now sharpen your skills and enhance your expertise with Integrated Online Strategies I, the initial eight-week course in the Internet Marketing Certificate program.

Integrated Online Strategies I

This Course is part of an Advanced Professional Certificate Program.

SAVE $945

Packages starting at $4,995

Register Now!

Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a website (or enhance an existing one) for your company, your clients or yourself.

In just eight weeks, you’ll come away with an impressive credential from a respected university — along with the knowledge and skills to make a real impact in the virtual realm. And you’ll do it 100% online!

What You’ll Learn

Introduction to Internet Marketing

  • Fundamentals of Internet marketing
  • Expert advice on planning an Internet marketing campaign
  • Top tips for defining tactics, goals and messaging
  • Proven tools for Internet marketers

Internet Marketing Overview

  • Core components of search marketing: how search engines work; organic and paid search
  • Rules of engagement for affiliate and other networks
  • Pivotal role of social media and Web 2.0
  • Essential elements of e-commerce: networks, feeds, payments and stores

Creative Development

  • Best practices in creative development and creative planning
  • Vital role of color, design and function
  • Effective messaging and eye-catching visuals
  • Top tenets of website testing

Building a Website

  • Creating a blog
  • Driving traffic through search engine optimization (SEO) and pay-per-click (PPC)
  • Direct Email Marketing

Promoting a Website

  • Writing Winning Web Content
  • Methods to Monetize a Website
  • Creating Viral Videos
  • Testing Your Website

Tracking Methods

  • Useful tools and tactics for tracking
  • Determining metrics and measures of success
  • Implementing and evaluating tracking methods

Reporting and Testing

  • Tying results to goals: maximizing return on investment (ROI)
  • Implementing A/B testing and other testing methods
  • Producing and analyzing reports
  • Determining trends, outcomes and new tests
  • Conducting a test on your website

Case Studies

  • Best practices of Internet marketing:
  • Annie’s Costumes
  • H Moradi Jewelers
  • Commercial Recycling
  • NBC’s Biggest Loser Club
  • Ten Golden Rules
  • Student Loan Network

Who Should Register?

Integrated Online Strategies I is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience discover proven tools and techniques, while seasoned web marketers will learn ways to enhance and expand their existing sites. The three-course Internet marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding career.