Learn the practical applications of diverse interactive marketing components — everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are new to the world of online marketing or a seasoned interactive pro, you can now sharpen your skills and enhance your expertise with Integrated Online Strategies I, the initial eight-week course in the Internet Marketing Certificate program.
Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a website (or enhance an existing one) for your company, your clients or yourself.
In just eight weeks, you’ll come away with an impressive credential from a respected university — along with the knowledge and skills to make a real impact in the virtual realm. And you’ll do it 100% online!
Internet Marketing Overview
Internet Marketing Strategy
The Role of the Website
Planning and Building a Web Presence
Campaign Planning Process
Strategic Search Engine Marketing
Analytics and Testing
Growing Your Brand and Business
Integrated Online Strategies I is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience discover proven tools and techniques, while seasoned web marketers will learn ways to enhance and expand their existing sites. The three-course Internet marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding career.