Learn the practical applications of diverse digital marketing components – everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are interested in launching an online business, managing the Internet marketing function of your company or just want to progress in your career as a digital marketer, you can sharpen your skills and enhance your expertise with Integrated Online Strategies I. This course is the initial eight-week course in our Professional Internet Marketing Certificate and Advanced Professional Internet Marketing Certificate programs.
To set the stage, we start with a history of Internet marketing and provide an understanding of the major subject areas within the industry. We cover Internet marketing strategy, the role of the website, identifying your target audience, creating powerful content and planning your Web presence and campaigns. We’ll show you how to grow your brand and business, leverage social media, optimize search engine marketing and understand important topics in analytics and testing. Plus, we’ll explore case studies, tools and techniques so you know how to apply the strategies and tactics to build a successful and profitable online presence.
Internet Marketing Overview
Internet Marketing Strategy
The Role of the Website
Planning and Building a Web Presence
Campaign Planning Process
Strategic Search Engine Marketing
Analytics and Testing
Growing Your Brand and Business
Integrated Online Strategies I is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience discover proven tools and techniques, while seasoned web marketers will learn ways to enhance and expand their existing sites. An Internet marketing certificate program from the University of San Francisco is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding career.