According to Nielsen's 2014 Digital Consumer Report, 64% of social media users log on to social sites at least once a day via their computers and 47% of smartphone owners do the same via their phones. With each evolution of social media, consumers are finding new and meaningful ways to engage with the people, events and brands that matter to them. This presents an exciting career opportunity for marketers who are adept at leveraging social media to build brand awareness, encourage consumer engagement and boost business results.
As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. This unprecedented intimacy, immediacy and reach are changing the very nature of company/customer relationships, creating virtually limitless opportunities for feedback, promotion, brand-building and monetization.
Advanced Social Media provides the practical tools and strategies required to successfully navigate social networks, leverage social tools, and capitalize on their powerful word-of-mouth lift. It also offers expert guidance on how to define goals and measure these interactive marketing efforts against the goals.
This course is also available as an elective in the Advanced Professional Internet Marketing Certificate.
Introduction to Social Media
Social Media Objectives, Voice and Tactics
Social Media Tactics
Social Media Tactics & Social Media Platforms
Setting Up Tools
Metrics, Measurement and Evaluation
Social Media Case Studies
The University of San Francisco's advanced social media training will benefit marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand’s reputation and performance in the market. Students should have some familiarity with major social media sites and applications, which are covered in the Professional Internet Marketing Certificate and the Advanced Professional Internet Marketing Certificate programs.