Search engine optimization and pay per click advertising — among the most effective customer acquisition tools — form the cornerstone of a successful search strategy. Advanced Search Engine Marketing takes your knowledge of this critical field to a higher level, empowering you with practical, hands-on skills you can put to work immediately. Whether you want to build an in-house search engine marketing team or strengthen your ability to launch and manage a PPC campaign, you’ve come to the right place.
Advanced Search Engine Marketing covers everything from understanding website SEO tactics and implementation techniques to leveraging PPC strategies for campaigns on each of the major PPC search engines. In addition to learning site architecture, link building and other advanced SEO tactics, you will learn common pitfalls to avoid, such as "black hat" techniques and failing to develop a long-term content strategy. The course’s innovative format features a balanced mix of video-based lectures that you can pause and rewind to reinforce key search engine marketing concepts, plus live class time to address up-to-the-minute SEO optimization and PPC advertising developments. Case studies showcase real-world application, highlighting a variety of recent successes and failures. Upon completion of this advanced SEO and PPC training course, you will be prepared to pass the Google AdWords certification exam.
This course is also available as an elective in the Advanced Professional Internet Marketing Certificate.
SEO Content and Link Building Core Concepts
SEO Content and Link Building Advanced Topics
Social Media & Other Search Topics
Advanced PPC Concepts
Advanced Google AdWords
Yahoo and Bing PPC
Case Studies Tracking/Testing
The University of San Francisco’s 100% online advanced search engine marketing training is designed for website owners and professionals in marketing agencies or corporate marketing departments who want to enhance their skills in the high-demand, high-reward fields of search engine optimization and pay-per-click advertising. Building upon the SEO, SEM and PPC topics covered in the Professional Internet Marketing Certificate or Advanced Professional Internet Marketing Certificate programs, this course is ideal for SEO managers and executives, content writers and account managers. PPC campaign managers and supporting team members will also benefit, as will CMOs, webmasters, media buyers, brand managers and entrepreneurs.