Advanced Mobile Marketing

Expand Your Marketing Reach by Going Mobile

Advanced Mobile Marketing Certificate

Expand Your Marketing Reach by Going Mobile Current trends show that more people will soon be reading email, viewing videos, downloading apps, browsing websites, and searching for products and services via mobile devices than by the PC. Access a vast audience at home, at work or on the move – and even target specific demographics – with mobile media advertising, the fastest growing segment of today’s marketing world. Major companies like Sony* and even non-profits such as the Red Cross** are embracing mobile media advertising. Mind Commerce is projecting worldwide revenues for mobile media advertising to reach $50 billion by 2014. Stay ahead of the curve and tap into a thriving revenue stream by becoming a mobile marketing expert!

$1,980 - FOR 1 - COURSE PACKAGE

Current trends show that more people will soon be reading email, viewing videos, downloading apps, browsing websites, and searching for products and services via mobile devices than by the PC. Access a vast audience at home, at work or on the move – and even target specific demographics – with mobile media advertising, the fastest growing segment of today’s marketing world. Major companies like Sony* and even non-profits such as the Red Cross** are embracing mobile media advertising. Mind Commerce is projecting worldwide revenues for mobile media advertising to reach $50 billion by 2014. Stay ahead of the curve and tap into a thriving  revenue stream by becoming a mobile marketing expert!

The University of San Francisco’s Advanced Mobile Marketing certificate course is a comprehensive "how-to" on mobile marketing – from understanding the latest technologies to learning different strategies that use them – that will enable you to deliver real results for your company. This eight-week online mobile marketing training program will empower you with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. This expertise is provided 100% online by instructors who are winning marketers working in the field. They’ll share the secrets of their success to help ensure yours!

This course is also available as an elective in the Advanced Professional Certificate in Internet Marketing.

What You’ll Learn


Introduction to Mobile Marketing

  • Mobile Marketing 101 and the state of the market
  • Producing superior results from your mobile campaign
  • Dispelling mobile marketing myths
  • The inside scoop on app stores

The Tools of Mobile Marketing

  • Effectively using mobile marketing voice tools
  • Can’t-miss proximity marketing tips
  • Top mobile search tools
  • Understanding WAP and the mobile web

How to Develop a Mobile Marketing Campaign

  • Setting achievable goals for your mobile campaign
  • Creating a winning mobile marketing campaign
  • Must-have campaign budgeting tactics
  • Picking the perfect mobile channels for your business

Launching and Integrating Your Mobile Campaign

  • Creative standards for mobile websites
  • Identifying critical paths and timelines
  • Sure-fire ways to choose the best agency or vendor
  • The secret to making your emails mobile friendly

Mobile Analytics

  • Overcoming the difficulties of mobile analytics
  • Essential strategies of mobile content analytics
  • Learning mobile application analytics
  • Staying ahead of industry trends

Proximity Marketing

  • Proven techniques of proximity marketing
  • Implementing augmented reality
  • Vital insight on 2d barcodes
  • Bluetooth usage

Mobile Marketing Rules and Ethics

  • Examining the impacts of Net neutrality
  • Must-know CAN-SPAM requirements
  • MMA Global Code of Conduct
  • The latest privacy and FCC/FTC requirements/rulings

Case Studies

  • AutoWeek
  • Oktoberfest
  • Land Rover
  • Useful Networks

Who Should Register?


The University of San Francisco’s 100% online Advanced Mobile Marketing certificate course is perfect for marketers, product managers, QA testers, account managers and other professionals involved in mobile campaigns, or anyone interested in improving or learning high-level mobile marketing. Students should complete the Advanced Professional Internet Marketing certificate or possess a working knowledge of mobile marketing prior to enrolling in this course.

*Source: "Subway and Sony Fire Up a Joint Mobile Marketing Campaign," InternetRetailer.com, September 2, 2010
**Source: "Red Cross Raises More Than $32 Million Via Mobile Giving Program," RedCross.org, February 11, 2010