Email marketing offers the opportunity to reach millions at a relatively low cost, and delivers the highest ROI of all direct marketing channels. In fact, commercial email campaigns generate $43.62 in sales for every dollar spent, according to a Direct Marketing Association study.*
But if your emails don’t reach their destination, entice readers to open and click, and drive conversions, you’re wasting your time and money. Forrester Research forecasts that by 2014, “direct marketers will waste $144 million on emails that never reach their primary target.”**
Discover how to develop highly effective email campaigns that break through the clutter and drive results with Advanced Email Marketing. The University of San Francisco's expert instructors reveal how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls. In just eight weeks, this 100% online, advanced specialized certificate course will equip you with practical skills and a valuable credential that validates your expertise in advanced email tactics and strategies.
This course is also available as an elective in the Advanced Professional Certificate in Internet Marketing.
Introduction to Email Marketing
The Email Foundation
Email Design and Functionality
Email Marketing Analytics
Email Optimization and Testing
Email Marketing Laws and Ethics
Multipurpose Emails and Case Studies
The University of San Francisco's email marketing training is essential for direct marketing professionals in an agency or corporate marketing department, as well as small-business owners and Internet entrepreneurs. It also contains valuable insights for copywriters, graphic designers and IT specialists who create, code and send emails; database administrators who manage email lists; customer service reps who respond to inbound emails; and analysts who evaluate results. Students should have a working knowledge of direct email marketing, which is addressed in the Advanced Professional Internet Marketing certificate.
* “E-mail ROI Still Stunning, Still Slipping: DMA”; published by Ken Magill on DirectMag.com; October 20, 2009.
** “Forrester Forecast: US Email Marketing Spending To Reach $2 Billion In 2014”; press release published on Forrester.com; June 15, 2009.