Internet Marketing Training
The Internet has forever changed the face of business, marketing and how we communicate. To that end, Internet marketing training has become essential to all interactive marketers across the globe. As of June 2010, InternetWorldStats.com reports that nearly 2 billion people around the world are using the Internet, with over 75% of North Americans being Internet users. These numbers continue to grow exponentially and make effective Internet marketing practices even more important.
The Marketing Metamorphosis
Over the years, there’s been a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Today’s turbulent economy has further accelerated that change, as companies demand more accountability for marketing dollars than ever before. With this increasing emphasis on integrated digital strategies, the need for end-to-end Internet marketing training and expertise has never been greater. This need is underscored by the industry’s inherent challenges:
- Lack of qualified candidates for digital marketing positions
- No standardization of interactive marketing training
- Difficulties in recruiting and retaining experienced staff
- Inability to evaluate a candidate’s baseline knowledge and experience
Effective Internet Marketing Training
As the world of marketing has moved from traditional to digital media, a growing need for end-to-end Internet marketing training has become clear. The first and only online certificate program to fulfill this great need is offered by the University of San Francisco. USF’s Internet marketing program provides comprehensive Internet marketing training and respected credentials that enable marketing professionals to enhance their expertise.
USF’s Internet marketing training program covers all facets of interactive marketing, focusing on practical applications and strategic best practices proven to maximize every marketing dollar. USF’s professional development series provides students with hands-on experience in today’s most critical tools and technologies. The Certificate in Internet Marketing training program consists of three consecutive courses, which cover virtually all facets of interactive marketing:
- Integrated Online Strategies
- Search Engine Marketing & Usability
- Advanced Interactive Marketing & Measurement
For more in-depth Internet marketing training focusing on some of today’s most critical topics, the University of San Francisco also offers advanced specialized certificate courses in Advanced Web Analytics and Advanced Social Media.