Protect Your Brand, Expand Your Reach and Increase Your Earning Potential With Advanced Social Media Training!
Online networks are rapidly supplanting face-to-face interactions, making social media expertise essential to succeed in today’s marketplace. A recent Forrester survey found that in the U.S. alone, 55.6 million adults visit social networking sites at least once a month.* The research firm predicts that social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.**
As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. This unprecedented intimacy, immediacy and reach are changing the very nature of company/customer relationships, creating virtually limitless opportunities for feedback, promotion, brand-building and monetization.
Advanced Social Media provides the practical tools and strategies required to successfully leverage social networks and capitalize on their powerful word-of-mouth lift. It also offers expert guidance on how to measure these interactive marketing efforts and respond to negative commentary.
Who Should Register?
The University of San Francisco's advanced social media training will benefit marketing and public relations professionals in agencies and corporate marketing departments, as well as customer service representatives. It is especially valuable for managers, executives and entrepreneurs, who are ultimately accountable for a brand’s reputation and performance in the market. Students should have some familiarity with major social media sites and applications, which are covered in the Advanced Professional Internet Marketing Certificate.
What You’ll Learn
Introduction to Social Media
- Introduction to advanced social media techniques
- Key ways that brand informs social media
- Best practices in PR, customer service, monetization
and executive strategy prior to social media - The inside scoop on app stores
Listening and Monitoring
- Expert advice on monitoring your brand and reputation
- Listening for a crisis before it happens
- Identifying money-making opportunities
- Listening for the next big idea
Content Creation
- Identifying which content is best marketed with social media
- How content can help you reach more people
- Successfully monetizing your content
- Best social media tools and services for content creation
Communication
- How social media is changing communications
- Solving private problems in a public way
- Monetizing communication tools and methods
- Managing social media communications
Metrics and Science
- Measuring brand preference and influence in social
media - Measuring customer satisfaction and ROI in social
media - Evaluating your social media efforts
- Proven social media metrics tools
Legal and Ethical Considerations
- Key legal issues and danger zones in social media
- Practical tips for legal issues in social media
- Must-know social media policies
- Essential contracts and related enforceability issues
- Potential liability for intellectual property law violations
Adopting Social Media
- Selling the “Purple Cow”
- Case studies: adoption of social media by a marketing
firm, PR firm and Fortune 500 organization - Case study: profitable social media experiments
- Piloting social media projects
Social Media Case Studies
- Social media deployment in a campaign
- Didiom
- Election Results
- Podcasts
- Social media success stories
- Communications decency act
- Effective use of social media by businesses
*Sourced from Mashable.com article "Number of Social Networking Users Has Doubled Since 2007" on November 18, 2010.
**Sourced from Forrester Research's "U.S Interactive Marketing Forecast, 2009 to 2014"; excerpt published on Mashable.com, July 8, 2009.