Transform Interactive Marketing Strategies Into Real-World Success!
Master and manage the practical applications of diverse interactive marketing components — everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are new to the world of online marketing or a seasoned interactive pro, you can now sharpen your skills and enhance your expertise with Integrated Online Strategies, the initial eight-week course in the Master Certificate in Internet Marketing program.
Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a new website (or enhance an existing one) for your company, your clients or yourself.
In just eight weeks, you’ll come away with an impressive new credential from a respected university — along with the knowledge and skills to make a real impact in the virtual realm. And you’ll do it all 100% online, further accelerating your mastery of the Internet medium!
Who Should Register?
Integrated Online Strategies is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience master proven tools and techniques, while seasoned web marketers will learn new ways to enhance and expand their existing sites. The three-course Internet marketing certificate program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding new career.
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Course Objectives
What You’ll Learn
Introduction to Internet Marketing
- Fundamentals of Internet marketing
- Expert advice on planning an Internet marketing campaign
- Top tips for defining tactics, goals and messaging
- Proven tools for Internet marketers: Nielsen Net Ratings, comScore, Google Page Rank, SeoQuake, SEOdigger and Compete
Internet Marketing Overview
- Core components of search marketing: how search engines work; organic and paid search
- Rules of engagement for affiliate and other networks
- Pivotal role of social media and Web 2.0: blogs, podcasts, MySpace, Facebook, YouTube, Digg, Buzz, mobile media and more
- Essential elements of e-commerce: networks, feeds, payments and stores
Starting a Website and Internet Marketing Tactics
- Key steps for creating a blog or Squidoo page: content, graphics, plug-ins and analytics
- Driving traffic through search engine optimization (SEO) and pay-per-click (PPC)
- Generating business through affiliates and other networks, email, viral campaigns and media buys
- Must-know marketing tactics for social media communities, blogs and podcasts
Building and Promoting a Website
- Writing winning content for the Web
- Maximizing site impact with widgets, RSS, fun and games
- Invaluable insights for integrating e-commerce into a website
- Popular techniques for promoting websites: AdWords (PPC), viral video (You Tube), email and more
Creative Development
- Best practices in creative development and creative planning
- Vital role of color, design and function
- Effective messaging and eye-catching visuals
- Top tenets of website testing
Tracking Methods
- Useful tools and tactics for tracking
- Determining metrics and measures of success
- Implementing and evaluating tracking methods
Reporting and Testing
- Tying results to goals: maximizing return on investment (ROI)
- Implementing A/B testing and other testing methods
- Producing and analyzing reports
- Determining trends, outcomes and new tests
- Conducting a test on your website
Case Studies
- Best practices of Internet marketing:
- Annie’s Costumes
- American Diabetes Services
- Bahamas Out Islands
- NBC’s Biggest Loser Club
- Ten Golden Rules
- JimKukral.com
- Student Loan Network