Transform Interactive Marketing Strategies Into Real-World Success!
Master and manage the practical applications of diverse interactive marketing components — everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. Whether you are new to the world of online marketing or a seasoned interactive pro, you can now sharpen your skills and enhance your expertise with Integrated Online Strategies, the initial eight-week course in the Master Certificate in Internet Marketing program.
Learn proven interactive marketing techniques from practicing real-world pros who live on the cutting edge of Internet marketing, as they teach you how to apply key online strategies and conduct effective interactive marketing campaigns. Gain hands-on experience as you develop a new website (or enhance an existing one) for your company, your clients or yourself.
In just eight weeks, you’ll come away with an impressive new credential from a respected university — along with the knowledge and skills to make a real impact in the virtual realm. And you’ll do it all 100% online, further accelerating your mastery of the Internet medium!
Who Should Register?
Integrated Online Strategies is ideal for anyone who wants to create, promote and track an online presence for a person, brand or company. It will help those with little or no web marketing experience master proven tools and techniques, while seasoned web marketers will learn new ways to enhance and expand their existing sites. The three-course Internet marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to embark on an exciting and rewarding new career.
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Course Objectives
What You’ll Learn
Introduction to Internet Marketing
- Fundamentals of Internet marketing
- Expert advice on planning an Internet marketing campaign
- Top tips for defining tactics, goals and messaging
- Proven tools for Internet marketers
Internet Marketing Overview
- Core components of search marketing: how search engines work; organic and paid search
- Rules of engagement for affiliate and other networks
- Pivotal role of social media and Web 2.0
- Essential elements of e-commerce: networks, feeds, payments and stores
Creative Development
- Best practices in creative development and creative planning
- Vital role of color, design and function
- Effective messaging and eye-catching visuals
- Top tenets of website testing
Building a Website
- Creating a blog
- Driving traffic through search engine optimization (SEO) and pay-per-click (PPC)
- Direct Email Marketing
Promoting a Website
- Writing Winning Web Content
- Methods to Monetize a Website
- Creating Viral Videos
- Testing Your Website
Tracking Methods
- Useful tools and tactics for tracking
- Determining metrics and measures of success
- Implementing and evaluating tracking methods
Reporting and Testing
- Tying results to goals: maximizing return on investment (ROI)
- Implementing A/B testing and other testing methods
- Producing and analyzing reports
- Determining trends, outcomes and new tests
- Conducting a test on your website
Case Studies
- Best practices of Internet marketing:
- Annie’s Costumes
- H Moradi Jewelers
- Commercial Recycling
- NBC’s Biggest Loser Club
- Ten Golden Rules
- JimKukral.com
- Student Loan Network