Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics
Gain powerful, practical, real-world skills to become a highly proficient online marketer. Learn how to develop, implement and evolve your marketing strategy in Advanced Interactive Marketing & Measurement, the capstone course to USF’s 100% online Master Certificate in Internet Marketing program. Explore leading-edge online marketing techniques and strategic best practices that help you deliver measurable results and maximize every marketing dollar.
This comprehensive Internet marketing course allows you to tap into some of the industry’s best and brightest minds as they teach you how to develop effective presentations, lead successful integrated marketing campaigns and build a flourishing online brand. In addition to this valuable insider advice, the Advanced Interactive Marketing & Measurement course includes content that will help candidates prepare for the Web Analytics Association Certification Test. At the end of eight weeks, you’ll be an expert in the areas of Internet marketing and measurement — and you’ll have the credentials to prove it.
Who Should Register?
This course will benefit anyone seeking to expand their Internet marketing skills, master advanced strategies and/or prepare for WAA certification. Advanced Interactive Marketing & Measurement reveals how to develop successful campaigns, capitalize on networking and relationships, and foster a prosperous online brand. The Master Certificate in Internet Marketing program is especially valuable for professionals working for a traditional or interactive agency or internal marketing department, as well as Internet entrepreneurs and anyone looking to transition into an exciting and rewarding new career.
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Course Objectives
What You'll Learn
Introduction to Advanced Internet Marketing and Measurement
- Must-know search marketing and viral push strategies
- Media planning and buying essentials
- Sales funnels and tracking
- Proven tools and techniques for website analytics
Effective Internet Marketing Presentations and Agency Relationships
- Elements of a successful creative strategy
- Report types by target audience
- Achieving profitable client/agency partnerships
- 10 successful strategies
Integrated Campaigns and Multi-Channel Marketing
- Traffic-driving integrated campaign tactics
- Maximizing effectiveness of multimedia campaigns
- Key changes in sales and communication channels
- Integrated strategies that work
Building Your Resources and Keeping Up to Date
- Online communities: how to join the conversation
- Advanced online networking and relationship strategies
- Managing social media communications
Creating and Nurturing an Online Brand
- Reputation management: protecting your online brand
- Boosting your presence on search engine results pages (SERPs)
- Managing the online persona
- Three power plays for social networking
Advanced Strategies
- Advanced campaign strategies and tactics
- Turning a profit from social media
- Must-know social media policies
- Promo to go: mobile marketing and SMS
- Ownership of user-generated content on social media sites
Preparing for Web Analytics Association Certification
- Establishing goals and calculating acquisition costs
- Free and paid tracking and reporting tools: Google Analytics, SEO Digger, Alexa, WebTrends, IBP and others
- Customized campaign reports and dashboards
- Optimizing campaigns with tracking reports
Internet Marketing Case Studies
- Advanced Campaign Testing
- Recovering From a Google Penalty
- Search Engine Spidering Issues
- Media Planning and Buying
- The Barack Obama Marketing Campaign
- Targeting Strategic Phrases With Creative SEO Strategies
- Local Search Optimization
- PodCamp: Building a Grassroots Conference