Create New Revenue Stream Potential With Advanced Affiliate Marketing Training!
Whether you’re a blogger/online publisher looking to monetize your content or a business seeking additional sources of revenue, affiliate marketing is the answer. This potentially lucrative practice is revolutionizing the way individuals and organizations do business online. Take advantage of the affiliate boom and claim your share!
From creating compelling content and placing tracking code to promoting your efforts and driving traffic, Advanced Affiliate Marketing reveals everything you need to know to generate additional income through online publishing or an existing corporate website. This eight-week advanced specialized certificate course also covers critical legal and ethical considerations and profitable best practices. But what truly makes this program unique is the extraordinary caliber of USF’s online faculty, which includes super-affiliates who share valuable insider secrets and best practices to maximize your success!
Who Should Register?
USF’s 100% online affiliate marketing training is geared toward web publishers. It is ideal for bloggers, Internet entrepreneurs, small-business owners, corporate executives and marketing managers, traditional and interactive marketing agencies, and search/pay-per-click specialists. Students should be well versed in basic interactive marketing concepts and familiar with affiliate marketing tactics, which are covered in the Master Certificate in Internet Marketing program.
What You’ll Learn
Introduction to Affiliate Marketing
- Overview of affiliate marketing and its major players
- Best affiliate sites for monetization
- Integrating affiliate strategies into your marketing mix
- Setting up accounts on affiliate marketing networks
Getting Started
- Finding a niche and selecting the right networks
- Adding paid sponsorship, Google AdSense and links
- Determining costs and creating a business plan
- Obtaining and placing tracking code
Know Your Audience
- Creating compelling content and effective landing pages
- Incorporating video, blogs, email and social media
- Applying and getting approved for affiliate programs
- Selling executives on affiliate marketing as a viable income source
- Understanding the role of search engine optimization (SEO) in affiliate marketing
Maximizing Effects From Your Efforts
- Measuring the effectiveness of your affiliate campaigns
- Driving traffic through natural and paid search
- Negotiating a better deal and higher commissions
- Leveraging your affiliate channel in other areas of your business
- Top tools for optimizing your site
Connections and Communications
- Effective ways to engage your audience
- Generating revenue through a membership site or list building
- Blending online and offline campaigns
- Monitoring your site and promoting your efforts
Legal and Ethical Considerations
- Legal best practices and ethical considerations
- Trademark bidding and affiliate terms of service
- Collecting data and protecting customers’ privacy
- Assessing potential risks and challenges
What the Pros Know
- How super-affiliates choose programs to promote
- Building trust, influence and engagement with customers
- Methods to make the networks work harder for you
- Maximizing profits and multiple income streams
- Making a business case for affiliate marketing
Case Studies
- Successful affiliate marketing campaigns
- Affiliate marketing through email marketing
- Online publisher perspective
- Capitalizing on coupons and deals