| Lecture # |
Subject Title |
| Week 1: |
Introduction to Social Media |
| Presenters: |
Jay Berkowitz, BA
C.C. Chapman, BS
Jim Kukral, BS
Christopher S. Penn, BS, MS
|
| 1 |
Introduction to Advanced Social Media Techniques |
| 2 |
Social Media |
| 3 |
How Brands Inform Social Media |
| 4 |
Best Practices in Public Relations Prior to Social Media |
| 5 |
Best Practices in Customer Service Prior to Social Media |
| 6 |
Best Practices in Monetization Prior to Social Media |
| 7 |
Best Practices in Executive Strategy |
| 8 |
Social Media Tools |
| 9 |
Social Media Accounts |
| Week 2 |
Listening and Monitoring |
| Presenters: |
Jay Berkowitz, BA
C.C. Chapman, BS
Jim Kukral, BS
|
| 10 |
How People Listen |
| 11 |
Monitoring Brand and Reputation |
| 12 |
Listening for a Crisis Before It Happens |
| 13 |
Customer Satisfaction |
| 14 |
Identifying Money-Making Opportunities |
| 15 |
Listening for the Next Big Idea |
| 16 |
Social Media Listening Tools |
| 17 |
Google Reader Dashboard |
| Week 3: |
Content Creation |
| Presenters: |
Jay Berkowitz, BA
C.C. Chapman, BS
Jim Kukral, BS
Christopher S. Penn, BS, MS
|
| 18 |
Content Creation |
| 19 |
Content and Social Media |
| 20 |
Using Content to Reach More People |
| 21 |
Monetizing Content |
| 22 |
Managing Social Media in the Enterprise |
| 23 |
Social Media Tools and Services for Content Creation |
| 24 |
Creating and Distributing Content on Social Media Platforms |
| Week 4: |
Communication |
| Presenters: |
Jay Berkowitz, BA
C.C. Chapman, BS
Jim Kukral, BS
|
| 25 |
Communication Styles |
| 26 |
Marketing in a Social Media World |
| 27 |
How Social Media Changes Communications |
| 28 |
Solving Private Problems in a Public Way |
| 29 |
Monetizing Communication Tools and Methods |
| 30 |
Managing Social Media Communications |
| 31 |
Social Media Tools and Services for Communication |
| Week 5: |
Metrics and Science |
| Presenters: |
Jim Kukral, BS
Christopher S. Penn, BS, MS
|
| 32 |
Review of Metrics |
| 33 |
Social Media and Brand Presence |
| 34 |
Influence in Social Media |
| 35 |
Social Media and Customer Service |
| 36 |
Social Media and Return on Investment (ROI) |
| 37 |
Judging Social Media Efforts |
| 38 |
Social Media Metrics Tools |
| 39 |
Lab: Tools |
| Week 6: |
Legal and Ethical Considerations |
| Presenters: |
David Bates, BSBA, MBA, JD
Gaida Zirkelbach, BA, MBA, JD
|
| 40 |
Key Legal Issues in Social Media |
| 41 |
Legal Danger Zones in Social Media |
| 42 |
Legal Costs of Social Media |
| 43 |
Practical Tips for Legal Issues in Social Media |
| 44 |
Ownership of User-Generated Content on Social Media
Sites |
| 45 |
Social Media Policies |
| 46 |
Essential Contracts and Related Enforceability Issues |
| 47 |
Potential Liability and Responding to Legal Threats |
| Week 7: |
Adopting Social Media |
| Presenters: |
Jay Berkowitz, BA
Jim Kukral, BS
Christopher S. Penn, BS, MS
|
| 48 |
Selling the Purple Cow |
| 49 |
Case Study: Adoption of Social Media by a Marketing Firm |
| 50 |
Case Study: Adoption of Social Media by a Public
Relations Firm |
| 51 |
Case Study: Reinventing Customer Service With Social
Media |
| 52 |
Case Study: Profitable Social Media Experiments |
| 53 |
Case Study: Adoption of Social Media by a Fortune 500
Company |
| 54 |
Piloting Social Media Projects |
| 55 |
Lab: Affiliate Sales |
| Week 8: |
Social Media Case Studies |
| Presenters: |
Jay Berkowitz, BA
C.C. Chapman, BS
Jim Kukral, BS
Christopher S. Penn, BS, MS
Gaida Zirkelbach, BA, MBA, JD
|
| 56 |
Social Media Deployment in a Campaign |
| 57 |
Didiom |
| 58 |
Election Results |
| 59 |
Podcasts |
| 60 |
Social Media Success Stories |
| 61 |
Communications Decency Act |
| 62 |
Effective Use of Social Media by Businesses |
| 63 |
Course Conclusion |