Sales and Sales Management


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Lecture # Subject Title
Week 1: Expert Sales Management - Culture, Communication and Vision
Presenters: Scott Bush, BA
1 Introduction to Expert Sales Management
2 Attitude, Behaviors and Personality Styles
3 Creating a strong and successful Culture
4 Company and Team Mission Statements
5 Transitional Challenges
Week 2 Leadership and Coaching
Presenter: Kurt D. Miller, BBA, MBA
6 Leader's Role and Coaching Strategies
7 Characteristics of a Great Coach
8 Teaching Leadership
9 The Winning Approach
10 Leadership Methods
11 Storytelling
Week 3: Tactical vs. Strategic Approaches to Sales Management
Presenter: Scott Bush, BA
12 Goal Setting
13 Coaching Approaches for Tactical and Strategic Situations
14 Introduction to Tools: 30/15/5
15 Leadership Perspectives
Week 4: Sales Team Assessments
Presenter: Scott Bush, BA
16 Producing Results With Team Assessments
17 Measuring Team Members’ Performance
18 Identifying Personality Styles
19 Effective Communication
20 Assessing Strengths and Weaknesses
21 Identifying Resource Needs and Plan for Future Performance
Week 5: Identifying Resource Needs and Plan for Future Performance
Presenter: Robert V. Boylan, BS, MBA
22 Sales Compensation Overview
23 Components of Sales Compensation
24 Plan Design Alternatives
25 Selecting Performance Measures
26 Setting Sales Compensation Plan Goals
27 Implementing Sales Compensation Plan Goals
Week 6: Motivating Your Sales Organization
Presenter: Kurt D. Miller, BBA, MBA
28 Motivating the Sales Team
29 Maslow’s Hierarchy
30 The Herzberg Model
31 Praising Employees
32 Creating Internal Competition
33 Rewards and Recognition
Week 7: Teamwork, Team Building, and Mentoring
Presenter: Kurt D. Miller, BBA, MBA
34 Focusing on the Right Target
35 Teamwork
36 Creating a Better Wheel
37 Defining Teamwork
38 Confidence Building
39 Establishing a Mentor Program
Week 8: Pricing
Presenters: Robert V. Boylan, BS, MBA
40 Pricing Overview
41 Pricing Fundamentals
42 Identifying Customer Value
43 Pricing Models
44 Value Pricing
45 Legal Considerations
46 Course Summary


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