| Lecture # |
Subject Title |
| Week 1: |
Introduction to Advanced Mobile Marketing |
| Presenters: |
Roger Welch, BA |
| 1 |
Introduction to Advanced Mobile Marketing |
| 2 |
What Is Mobile Marketing? |
| 3 |
State of the Market |
| 4 |
Benefits of a Mobile Campaign |
| 5 |
Mobile Is Permission-Based and Viral |
| 6 |
Mobile Marketing Terms |
| 7 |
Mobile Marketing Myths |
| 8 |
On-Deck vs. Off-Deck |
| 9 |
The Rise of the App Stores |
| Week 2: |
The Tools of Mobile Marketing |
| Presenters: |
Brent Shiely, BA, MBA |
| 10 |
Voice Tools of Mobile Marketing |
| 11 |
SMS and MMS Tools of Mobile Marketing |
| 12 |
Mobile Search Tools of Mobile Marketing |
| 13 |
WAP and the Mobile Web |
| 14 |
Mobile Advertising |
| 15 |
Mobile Applications |
| 16 |
Proximity Marketing |
| 17 |
mCRM |
| Week 3: |
How to Develop a Mobile Marketing Campaign |
| Presenters: |
Jeff Sass, BA |
| 18 |
Main Objectives of a Mobile Campaign |
| 19 |
Steps to a Mobile Marketing and Advertising Campaign |
| 20 |
Budgeting Your Campaign |
| 21 |
Picking the Right Mobile Channel |
| 22 |
Mobile Sweepstakes/Promotion Primer |
| 23 |
Short Code Primer and Carrier Approvals |
| 24 |
Branded Mobile Content |
| 25 |
Should There Be an App for That |
| Week 4: |
Launching and Integrating Your Mobile Campaign |
| Presenters: |
Brent Shiely, BA, MBA |
| 26 |
Creative Standards for Mobile |
| 27 |
Mobile Website Creation |
| 28 |
Mobile-Friendly Emails |
| 29 |
Choosing an Agency or Vendor |
| 30 |
Critical Paths and Timelines |
| 31 |
Cross Carrier Standards |
| 32 |
Marketing Plan Integration |
| 33 |
mCommerce |
| Week 5: |
Mobile Analytics |
| Presenters: |
Jeff Sass, BA |
| 34 |
Why Web Analytics Don't Work for Mobile |
| 35 |
What to Measure? |
| 36 |
Mobile Content Analytics |
| 37 |
Mobile Application Analytics |
| 38 |
AdMob |
| 39 |
Industry Trends: Myxer BoomBox Report |
| 40 |
Impacts of Smartphones |
| 41 |
You Are in Control |
| Week 6: |
Proximity Marketing |
| Presenters: |
Roger Welch, BA |
| 42 |
Proximity Marketing |
| 43 |
Bluetooth Usage |
| 44 |
2d Barcodes |
| 45 |
Near Field Communication |
| 46 |
Mobile RFID |
| 47 |
Augmented Reality |
| 48 |
Location-Based Services |
| 49 |
Future Technology - TransferJet |
| Week 7: |
Mobile Marketing Rules and Ethics |
| Presenters: |
Robert C. White, BS, MBA, JD |
| 50 |
Net Neutrality |
| 51 |
CAN-SPAM Act |
| 52 |
MMA Global Code of Conduct |
| 53 |
Privacy and Mobile Marketing |
| 54 |
Unsubscribe Procedures |
| 55 |
FCC and FTC Activity |
| 56 |
Mobile Commerce Laws and Regulations |
| 57 |
Mobile Commerce Penalties and Judgments |
| Week 8: |
Case Studies |
| Presenters: |
Brent Shiely, BA, MBA
Jeff Sass, BA
Roger Welch, BA
Mark Wenzowski BA |
| 58 |
AutoWeek |
| 59 |
Oktoberfest |
| 60 |
BET |
| 61 |
Snoop Dogg |
| 62 |
Land Rover |
| 63 |
Useful Networks |
| 64 |
Implementing Mobile Marketing on an Enterprise Level |
| 65 |
Implementing Mobile Marketing on a Small-to Medium-Sized Business Level |
| 66 |
Course Conclusion |