| Lecture # |
Subject Title |
| Week 1: |
Introduction to Affiliate Marketing |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 1 |
Introduction to Advanced Affiliate Marketing |
| 2 |
Overview of Affiliate Marketing |
| 3 |
Basics of Affiliate Marketing and Its Role in Internet Marketing |
| 4 |
Preparing to Begin Affiliate Marketing |
| 5 |
Affiliate Marketing and the Major Players |
| 6 |
Types of Affiliate Sites That Work Best for Monetization |
| 7 |
Integrating Affiliate Marketing Into Your Marketing Mix |
| 8 |
Traditional Affiliate Networks vs. CPA Networks |
| 9 |
Accounts: Affiliate Marketing Networks vs. Private Programs |
| Week 2 |
Getting Started |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 10 |
Finding a Niche and Doing Your Research |
| 11 |
Gearing Up for Your Marketing Push |
| 12 |
Content: What Works and How to Create It |
| 13 |
Selecting the Right Networks to Work With |
| 14 |
Adding Paid Sponsoring Placement, AdSense and Links |
| 15 |
Determining Costs and Creating a Business Plan |
| 16 |
Tracking Tools |
| 17 |
Obtaining and Placing Tracking Code |
| Week 3: |
Know Your Audience |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 18 |
Are You Delivering the Content Your Audience Wants? |
| 19 |
Using Video, Blogs, Email and Social Media to Broadcast |
| 20 |
Methods for Delivering a Variety of Content |
| 21 |
Applying to Programs and How to Get Approved |
| 22 |
Building Better Landing Pages |
| 23 |
Selling Affiliate Marketing as a Viable Channel to Executives |
| 24 |
Understanding Search: SEO/SEM and Their Role in Affiliate Marketing |
| 25 |
Creating Content for Your Affiliate Marketing Site |
| Week 4: |
Maximizing Effects From Your Efforts |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Kim Rowley, BA
|
| 26 |
Getting the Most From What You Are Delivering |
| 27 |
Measuring the Effectiveness of Your Campaigns |
| 28 |
Driving Traffic Using Natural and Paid Search |
| 29 |
Negotiating a Better Deal or Higher Commissions |
| 30 |
Testing |
| 31 |
Leveraging Your Affiliate Channel Into Other Areas of Your Business |
| 32 |
Tools for Optimizing Your Site |
| 33 |
Network Reporting |
| Week 5: |
Connections and Communications |
| Presenters: |
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 34 |
Forums, Websites, Conferences and Message Boards |
| 35 |
Leveraging Social Media |
| 36 |
Engaging Your Audience |
| 37 |
Dealing With a Network Representative or Affiliate Manager |
| 38 |
Generating Revenue Through a Membership Site or List Building |
| 39 |
Blending Online and Offline Campaigns |
| 40 |
Tools for Monitoring What People Are Saying About Your Brand and Website |
| 41 |
How to Promote Your Efforts |
| Week 6: |
Legal and Ethical Considerations |
| Presenters: |
David Bates, BSBA, MBA, JD
Todd Farmer, BA
Kim Rowley, BA
Robert C. White, BS, MBA, JD
|
| 42 |
Legal Best Practices and Ethical Considerations |
| 43 |
Use of Collected Data and Respecting Privacy Concerns |
| 44 |
Trademark Bidding |
| 45 |
Understanding Affiliate Marketing Terms of Service Agreements |
| 46 |
Search Engine Techniques: Black Hat vs. White Hat |
| 47 |
Collecting Data and Ensuring Privacy |
| 48 |
Website Protection |
| 49 |
Assessing Potential Risks and Challenges |
| Week 7: |
What the Pros Know |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 50 |
How Super-Affiliates Choose Programs to Promote |
| 51 |
Building Trust, Influence and Engagement With Customers |
| 52 |
Coupons and Deals |
| 53 |
Methods to Make the Networks Work Harder for You |
| 54 |
Maximizing Profits and Creating Multiple Streams of Income |
| 55 |
Convincing a Business to Adopt Affiliate Marketing |
| 56 |
Third-Party Tools and Data Feeds to Streamline Processes |
| 57 |
Generating Revenue in Affiliate Sales From Your Efforts |
| Week 8: |
Case Studies |
| Presenters: |
Todd Farmer, BA
Jim Kukral, BS
Lisa Picarille, BA
Kim Rowley, BA
|
| 58 |
Successful Affiliate Marketing |
| 59 |
Affiliate Marketing Through Email Marketing |
| 60 |
Online Publisher Perspective |
| 61 |
ShareASale Affiliate Network |
| 62 |
Coupons and Deals |
| 63 |
MasterBallroomDancing.com |
| 64 |
Tool Time |
| 65 |
Course Conclusion |