Prepare for Internet Marketing Certification With Training From an Accredited University
The dynamics of the Internet have completely changed the way marketers and advertisers do business. For this reason, Internet marketing certification is rapidly becoming a vital asset for anyone looking to succeed and advance in the marketing world. Of course, in order to attain this level of certification, you need to develop proficiency in key skills – which is why the best way to prepare for Internet marketing certification is through formal training from an accredited university.
What Is Internet Marketing?
In order to understand the importance of Internet marketing certification, it can be helpful to know a bit more about the field. The term Internet marketing refers to the process of generating traffic to websites and creating sales through online portals. Whether they are used to promote an entirely online business or to expand the market and drive sales for a more traditional type of company, highly developed Internet marketing skills are essential to get ahead in today’s competitive business environment. Additionally, acquiring Internet marketing certification can greatly increase your job and promotion prospects because it proves to employers and clients that your understanding of Internet marketing is on par with the best in the field.
Benefits of Earning Your Internet Marketing Certificate Online
The first step toward Internet marketing certification can be formal interactive marketing training through an accredited university. The best programs are available online, allowing you to develop digital marketing skills in the very environment in which you’ll be working. In addition, Internet marketing certificate programs can help you earn valuable credentials while you work toward achieving industry certification.
By enrolling in an Internet marketing certificate program online, you can participate in classes when and where it’s convenient for you, while maintaining a full-time job. Online certificate programs offer the structure necessary to help you learn the curricula, while providing the freedom to view lectures, complete assignments and communicate with classmates and instructors on your own schedule.
Recent research affirms the effectiveness of e-learning. A study by the U.S. Department of Education found that online post-secondary education programs actually helped students to perform modestly better than their peers in more traditional post-secondary education settings.*
What to Look for in an Internet Marketing Certificate Program
All online marketing certificate programs are not created equal. You’ll want to make sure that the program you choose is designed to help you gain skills and knowledge while preparing for Internet marketing certification exams. Look for programs offered by respected universities, and consider only those that offer all of the following benefits:
- A carefully crafted curriculum that clearly outlines topics to be covered and features highly relevant subject matter
- Opportunities to gain hands-on experience in key aspects of interactive marketing
- Online instructors consisting of real-world experts who currently work in the field and know all the latest developments, tools and techniques
- Multiple methods to contact instructors and classmates, including message boards, live chat, email and virtual office hours
- The ability to view streaming video lectures and complete assignments on your schedule, with no required login times
- Regional accreditation, which represents the highest standard available among U.S. accrediting bodies and attests to the superior quality of a university’s programs
Get Started on the Path to Internet Marketing Certification Today
When evaluating interactive marketing training programs, consider the Internet Marketing Certificate offered 100% online by the University of San Francisco (USF). Regionally accredited and ranked as a best national university by U.S. News & Word Report, the university offers the first and only certificate program that provides the skills and credentials you need to become an interactive marketing expert. It also features the flexibility and convenience of a unique, video-based e-learning platform.
In addition to providing a comprehensive overview of essential digital marketing strategies and tools, the program helps you prepare for Internet marketing certification from respected industry organizations. The University of San Francisco’s acclaimed professional development series consist of three eight-week certificate courses, which fully address all major aspects of successful Internet marketing. Courses include:
- Integrated Online Strategies
- Search Engine Marketing and Usability
- Advanced Interactive Marketing and Measurement
The second course reviews virtually everything students need to know to pass the Google Advertising Professionals™ exam and earn certification as a Qualified Individual. The third course covers the component elements of the Web Analytics Association (WAA) certification test.
You’ll earn a framed university certificate upon completion of each course, and an certificate when you have finished all three. You can also hone your expertise in a specific aspect of Internet marketing with the advanced specialized certificate courses. Choose from Advanced Social Media, Advanced Email Marketing, Advanced Affiliate Marketing, Advanced Web Analytics, Advanced Mobile Marketing and Advanced Search Engine Marketing. Additional courses in other in-demand areas of Internet marketing are currently in development.
* Evaluation of Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies. U.S. Department of Education, September 2010.
