Make Real Impact in a Virtual World

Real Tools. Real Strategies. Real Results!

You can transform Internet marketing strategies into real-world success by earning your Master Certificate in Internet Marketing from the University of San Francisco – 100% online. This dynamic online Internet marketing training program covers all facets of digital marketing, including:

• Website usability
• Web 2.0
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Web analytics
• Viral marketing
• Affiliate Internet marketing
• Social media
• And more

You’ll learn to develop, implement and evolve integrated online strategies that will maximize marketing budgets and make a real impact in a virtual world.

 

The University of San Francisco’s end-to-end Master Certificate in Internet Marketing covers all facets of interactive marketing, focusing on practical applications to maximize every marketing dollar. Gain hands-on experience with today’s leading strategic Internet marketing techniques. You’ll learn from real-world experts via cutting-edge training with these three 100% online, eight-week Internet marketing courses:

Course 1: Integrated Online Strategies

• Identify the foundations of Internet marketing
• Master essential Internet marketing tactics and set measurable goals
• Develop a working website with effective messaging and a user-friendly design
• Align your interactive marketing plan with the strategic goals of the organization
• Determine key factors to successfully plan and execute a strategic Internet marketing campaign

Course 2: Search Engine Marketing & Usability

• Analyze consumer behavior and translate your findings into effective planning strategies
• Protect your brand and earn your customers’ trust by complying with Internet regulations and codes
• Enhance your website, attract new visitors and keep customers coming back
• Optimize online content for both organic and paid search
• Prepare for Google Advertising Professional certification

Course 3: Advanced Interactive Marketing & Measurement

• Create winning Internet marketing presentations
• Capitalize on integrated and multi-channel marketing opportunities
• Identify ways to stay abreast of emerging interactive marketing strategies
• Master advanced online marketing strategies
• Prepare for Web Analytics Association certification

Established in 1855 as San Francisco’s first institution of higher education, the University of San Francisco (USF) has grown to become the city’s largest independent university campus. It covers 55 acres on a hilltop near Golden Gate Park, where it overlooks downtown San Francisco and the Pacific Ocean. The University of San Francisco is nationally recognized for academic excellence as one of “America’s Best Colleges” by U.S. News & World Report and one of the nation’s “Best 368 Colleges” by The Princeton Review. Today, USF extends its reach beyond its campus, bringing exceptional education to professionals worldwide with online training in the most in-demand fields, including Internet Marketing.

Accreditation

The University of San Francisco is accredited by the Western Association of Schools and Colleges (WASC), and was unconditionally reaffirmed for the maximum seven years during its most recent review. A founding member of WASC’s antecedent, the Western College Association (WCA), USF was first accredited in 1950.

USF’s School of Business and Management is accredited by AACSB International (the Association to Advance Collegiate Schools of Business), the premier accrediting body for business schools. The Masagung Graduate School of Management’s MBA program was granted accreditation in 1981, while the McLaren College of Business has held AACSB accreditation since 1953.