Expand Your Expertise in the Tools, Tactics and Best Practices of Interactive Marketing – 100% Online!
$5,995 - FOR 3-COURSE PACKAGE
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The University of San Francisco's Advanced Professional Internet Marketing Certificate covers the facets of interactive marketing, focusing on practical applications and strategic best practices proven to maximize every marketing dollar. Whether the goal is to create an online presence, enhance an existing website or drive more traffic through multiple interactive channels, this comprehensive, end-to-end certificate program provides the training necessary to remain competitive and excel in an era of hyper-change.
Each Internet marketing course is led by practicing real-world experts, who share insider tips and techniques that are proven to produce results. Gain hands-on experience with today’s leading Internet marketing tools and strategies you can apply immediately, while reaping the benefits of cutting-edge technology and 24/7, 100% online access.
Through USF’s proven, video-based e-learning platform, these essential Internet marketing classes give you the necessary insights and skills to:
- Develop and enhance a revenue-generating website that attracts visitors, converts leads into sales and cultivates repeat business
- Promote your company, your clients or yourself through social media, viral video, affiliate networks, mobile media and other Internet marketing tools
- Drive more traffic to your site with advanced search engine marketing (SEM) techniques, including search engine optimization (SEO) to enhance organic search and paid search tactics that maximize promotional dollars
- Apply web analytics tools: Use tracking, reporting and testing to fine-tune your online strategy/messaging and boost conversion rates
- Adapt the best practices of successful Internet marketers for use in your own website or campaign
- Prepare for certification from Google Advertising Professionals and Digital Analytics Association
Who Should Register?
The Advanced Professional Internet Marketing Certificate program is open to anyone interested in gaining or improving website development, online campaign, search marketing and web analytics skills. This dynamic, multi-course series is especially beneficial for professionals in traditional or interactive marketing agencies and corporate marketing departments. It is an ideal primer for individuals looking to create or enhance their own website and take advantage of e-commerce opportunities. And for those looking to change jobs, this credential can open the door to an exciting and rewarding career.